Hi! Are you hoping to know more about TikTok Creators’ Funds; how it works and what to expect in this Earning Program? Here, we’ve got you covered.
In this article, we have everything covered about TikTok creators fund, and how to join and make money on TikTok through this model.
The urge of being a “creator” is massively increasing everyday on TikTok. Oh, TikTokers are the ones responsible for the challenges, trends, pranks and viral videos that rack up billions of views.
Like YouTube, Google owned video sharing platform, TikTok also regularly goes out of its way to acknowledge Creators’ impacts on booming growth of the platform.
In regards to that, TikTok introduce Creator Fund to provide financial support to it top-tier content creators.
However, since it’s introduced, there has being alots of questions poping up on the internet about TikTok Creator Fund, how it works and whether it worth joining. In this post, we’ll break it all down! So, let’s get started!
What is the TikTok Creator Fund?
In simple terms; TikTok Creator Fund is an official reward established by the social-video sharing platform to acknowledge creators for their content.
The main purpose of this monetization program is to reward creators for their incredible TikTok videos and creativity. This program was initially announced in June 2020.
Month after it was announced, TikTok official page @CreatorPortal released a series of videos breaking down what the creator fund is and how it works. To avoid longer stories, here are summaries of what the fund is and how it works:
- The TikTok Creator Fund was established in 2020 with an initial investment of $200 million. However, TikTok’s goal is to grow the Fund to over $1 billion within three years.
- Eligiblity for the Creator Fund are based on the user’s metrics that includes meeting specific thresholds for views and engagement. In addition, compensation is also based on these metrics.
- This Fund is available to creators of all size and niche. If you create contents around beauty, fashion, vlog, tutorial, motivation, pranks or any other topics, TikTok Creator Fund is for you.
- The TikTok Creator Fund is determined for compensating creators for only organic content and not for sponsored video.
Lastly, do note that sponsored contents is a direct contract with brands or companies where TikTok Creator Marketplace stand as an intermediary to handle negotiation between brands hiring and paying creators for promotional posts. This kind of video contents are not eligible for Creator Fund.
Here are benefits of TikTok Creator Fund.
TikTok claims Creator Fund was established to provide financial support for Creators. However, this program is focused on compensating creators for organic content rather than sponsored content.
The TikTok Creator Fund is incentivizing more content for creators. This is another benefits the Creator Fund brings to video creators on TikTok. According to TikTok, 56 percent of creators on the platform claim they’re inspired to create more compelling contents after seeing the monetization model.
Creator Fund also help brands capitalize on the popularity of influencers. Through both the Creator Fund and Marketplace, TikTok is making moves to keep creators focused on seeking compensation on the platform.
Furthermore, this programme may help creator get popular with the social-savvy public. The Creator Fund serves as a way for TikTok to highlight its “best” users. The more creators go viral, the more positive buzz TikTok earns.
Lastly, TikTok Creator Fund is another effective ways for influencers to independently earn money on the platform rather than seeking out agencies or influencer contracts.
How can I join the Creator Fund on TikTok?
Are you interested in joining Creator Fund on TiKTok, or you just want to know how it works? Kindly follow the steps below to join TikTok Creator Fund. Moreso, there are two ways involves to participating in TikTok Creator Fund, and they are;
- Meet the Fund’s eligibility requirements.
- Complete and submit your Creator Fund application for registration.
Meet the Fund’s eligibility requirements
The first requirement to be eligible to join creator fund on TikTok is significant audiences (large followers) and strong engagement.
Specifically, creators must meet certain criteria to participate in Creator Fund on TikTok. Account must also be in good standing, and follow TikTok community guidelines.
Here are the eligibility criteria to participate in TiKTok Creator Fund:
- Profile must have at-least 1000 active followers.
- Profile must have at-least 1000 views in the past 30 days.
- Creatorsmust post at least 3 videos in the past 30 days.
- Creatormust be at least 18 years old.
In summary, do note that eligibility requirements to join. Creator Fund on TikTok are not the same for all creators. However, when attempt to join the Creator Fund or TikTok’s “Creator Next” monetization program, the platform will let you know which criteria you’ve met.
In other case, application is subjected to acceptance or rejection. However, decision isn’t automatic, it will surely undergo human reviews. Now, let’s go over to the next part of joining Creator Fund on TikTok.
Submit Creator Fund application
Before you move to this part, make sure you meet all the requirements for joining the monetization program on TikTok. Now, let assume you do meet the requirements of the Fund.
To apply, you must submit Creator Fund application on the TikTok app. There’s no option for submission on the web. However, do note that you must accepted into the Creator Next terms and conditions to join the TikTok Creator Fund.
To submit your Creator Fund application, login into your “TikTok Account“, navigate to “Settings” and tap on “Creator Tools“, under “Creator Next“, you’ll find “Creator Fund“, this is where to apply for the TikTok monetization program.
Now, let’s dive into the make money aspect!
How do content creators make money through Creator Fund on TikTok?
Before I discuss how TikTok Creator Fund payouts work, here are factors that impact how much a creator gets paid for any certain video.
- Amount of views
- Authenticity of views
- Contentengagement rate
TikTok also made it clear that the Creator Fund is not a revenue-sharing program. So, performance and other variety of factors that are ever-changing affects how much a creator gets paid on video contents.
To put it simply, content creators are independent contributors that make money on TikTok Creator Fund for views and engagement accrued monthly.
In other words, TikTok will compensate creators for views and engagement of their authentic video contents. There is a minimum payment threshold of $10 (formerly $50) which is transferred from your TikTok account to your digital wallet.
Additionally, Creator Funds are calculated within 30 days of the prior monthly reporting period, and when reach the minimum payment threshold, it’ll get transferred into your bank account.
How much does the TikTok Creator Fund pay?
There is technically no earnings actuality for creators. Basically, TikTok will reward creators for views and engagement of their videos. According to the platform, Creator Fund is not a revenue-sharing program. So earning potentials are based on performances and engagements of creator’s contents.
The biggest criticism of the TikTok Creator Fund relates to how much creators can make. Meanwhile, this criticism is due to how TikTok initially marketed the Creator Fund as a career path (……turn their passion into a livelihood).
This has made many TikTokers comparing brand content promotions with purely viral video content monetized with Creator Fund. Hence, you can’t compare both monetization model with each other. Some creators charge more than $1,000 per post on the Creator Marketplace.
Conclusion
If you’re a TikToker or you’re just looking for a to make money on social media as an influencer, TikTok Creator Fund can be an effective way to achieve your goals.
Furthermore, with Creator Fund, you get paid, your contents and engagements are not impacted, and the fund doesn’t lockout you from getting influencer contract.
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